Search & growth marketing
SEO, Paid Search & Growth Marketing in Tampa Bay
Technical SEO, paid search, and conversion optimization, run personally by an operator who's managed $1M+/month in ad spend and turned a 2.5% conversion rate into 25%.
What this is
Growth marketing that a $1M+/mo ad operator runs personally
iServU handles growth marketing end to end for Tampa Bay businesses: technical SEO, local SEO, PPC/Google Ads, and CRO, delivered personally by an operator who has managed $1M+/month in paid search and lifted a conversion rate from 2.5% to 25%. If your marketing lead is chasing rankings and clicks without qualified leads to show for it, this is the growth line built to fix that, audited against real data, prioritized, and executed personally by one senior operator.
What we do
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Technical SEO
Site architecture, crawlability, and Core Web Vitals fixes that let content actually rank, the same rigor behind cutting a page load from 19 seconds to under 2.5.
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Local SEO
Google Business Profile and map-pack visibility built for Tampa Bay searches, with locality signaled through content and schema.
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Paid search / PPC
Google Ads, LinkedIn, and Facebook campaigns run with the discipline behind $1M+/month in managed ad spend and a ~20% cut in fraudulent click spend.
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Conversion rate optimization
A/B testing, landing-page rework, and segmentation that took one funnel from a 2.5% to a 25% conversion rate.
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Generative Engine Optimization
Get cited inside ChatGPT, Perplexity, and Google AI Overviews, the wedge differentiator most SEO firms haven't caught up to yet.
See how GEO/AEO works -
Reporting & attribution
Google Ads-to-CRM attribution and full-funnel reporting on the same Salesforce/Eloqua/Adobe Analytics stack behind 30–40% YoY lead-gen growth, not a vanity-metrics dashboard.
Who it's for
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You're spending on ads or SEO without qualified leads to show for it
The traffic or rankings are there; the pipeline isn't.
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You rank locally but stall against national competitors
Local wins are real, but the next tier of terms feels out of reach.
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You want to show up directly inside AI answers
ChatGPT, Perplexity, and AI Overviews are already routing your buyers.
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You need one senior operator running point start to finish
Strategy and execution come from the same person who reports the results.
Why iServU
One operator, a decade of tracked results
Every claim below is a shipped, verified result.
How it works
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STEP 01
Growth audit
We audit your current SEO, paid search, and conversion setup against real keyword and competitor data, no guessing.
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STEP 02
Prioritized roadmap
You get a ranked plan: what to fix first, what to test next, and what's not worth your budget yet.
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STEP 03
Scoped execution
Technical fixes, campaign builds, and CRO tests move in scoped hourly blocks, delivered by one senior operator.
Coverage
Serving Tampa Bay
Growth marketing work is run out of Tampa Bay and delivered locally across Tampa, St. Petersburg, Clearwater, Brandon, Wesley Chapel, and nationally as your search and paid-media footprint grows.
Marketing that plugs into automation and leadership
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Generative Engine Optimization
Get cited inside ChatGPT, Perplexity, and Google AI Overviews, the search wedge most SEO firms haven't caught up to.
See the GEO/AEO service -
AI Automation
Automate reporting and GEO workflows so your team spends more time on strategy.
See AI automation services -
Technology Consulting
Bring a fractional CMO onto your leadership team to own growth strategy end-to-end.
Explore fractional CMO consulting
Frequently asked questions
Straight answers, written to stand on their own.
How is SEO different from paid search?
SEO earns organic rankings over time through technical fixes and sustained content authority. It compounds and keeps paying off after the work is done. Paid search (Google Ads, LinkedIn, Facebook) buys placement immediately and stops the moment you stop paying. Most Tampa Bay businesses need both: paid search for immediate qualified traffic while the organic base builds.
How long until SEO works?
Technical fixes can improve crawlability and rankings within weeks, but durable organic growth compounds over months. Our own benchmark: one technical SEO engagement drove +50% organic traffic in a year. Paid search, by contrast, can drive qualified traffic the same day a campaign launches.
Do you manage Google Ads?
Yes. Google Ads, LinkedIn, and Facebook campaigns, run with the same discipline behind $1M+/month in managed ad spend, including real-time email validation and fraud-click reduction to protect that budget.
What's GEO/AEO and do I need it?
Generative engine optimization (GEO) and answer engine optimization (AEO) are how you earn citations inside AI answers: ChatGPT, Perplexity, and Google AI Overviews. If your buyers research with AI tools before they search Google, it's already relevant; see our generative engine optimization service for the full approach.
Which Tampa Bay areas do you serve?
Tampa, St. Petersburg, Clearwater, Brandon, Wesley Chapel, plus national engagements as your search and paid-media footprint grows.
Free growth audit
Ready for a growth audit that starts with real data?
Tell us where your SEO, paid search, or conversion rate is underperforming, and a senior engineer reviews every submission personally.
Request a free growth auditNo ticket queue, no generic sales pitch.