Fractional CTO & CMO

Fractional CTO & CMO for Small and Mid-Sized Businesses

Part-time senior technology and marketing leadership for small and mid-sized businesses. One operator who has engineered infrastructure behind 2,000% revenue growth and managed $1M+/month in paid search. A monthly retainer, not a full-time salary.

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2,000%
Revenue growth engineered
$1M+/mo
Paid search managed

Senior leadership without a full-time hire

A fractional CTO or CMO is a senior executive who leads your technology or marketing part-time, instead of a full-time salary. iServU provides fractional CTO and CMO leadership for small and mid-sized businesses in Tampa Bay that need executive-level direction without committing to a full-time hire. You get strategy and accountability from one operator with a track record on both sides: infrastructure work behind 2,000% revenue growth, and marketing that managed $1M+ per month in paid search while lifting conversion from 2.5% to 25%. It's a monthly retainer, scoped to the hours your business actually needs.

An executive presenting an abstract flowchart and colored sticky notes on a whiteboard to three colleagues in a city-view office

Two seats, one operator

Fractional CTO and CMO: whichever seat you need

  • Fractional CTO

    Architecture, infrastructure, AI/automation roadmap, and vendor selection, from an operator with a VP-of-Technology track record behind 2,000% revenue growth.

  • Fractional CMO

    Growth strategy across channels and budget accountability, with GEO/AI-search positioning built in, from an operator who managed $1M+/month in paid search and lifted conversion 2.5% to 25%.

Is this you?

Built for the SMB caught between full-time and no leadership at all

  • You need senior judgment at a fraction of a full-time salary

    Strategy and accountability at a fraction of two full-time executive hires.

  • Your growth problems cross the tech/marketing line

    Automation and channel performance rarely respect an org chart. One operator holds both.

  • You want one accountable operator for both seats

    A single senior contact for both seats, instead of coordinating separate technical and marketing contractors.

  • You need a guaranteed response time

    Every retainer tier comes with a contractual response-time guarantee.

Why iServU

One operator, both track records

The fractional seat only works if the operator has actually done the job on both sides.

2,000%
Revenue growth engineered
VP of Technology, Linen Finder
$1M+/mo
Paid search managed
Google Ads, LinkedIn, Facebook
2.5%→25%
Conversion rate lift
A/B testing and landing-page optimization
See the full track record

How it works

A monthly retainer with guaranteed response times

  1. STEP 01

    Priority (4 business hours)

    Guaranteed response within 4 business hours for time-sensitive technology or marketing decisions.

  2. STEP 02

    Business (8 business hours)

    Guaranteed response within 8 business hours for day-to-day leadership and standing priorities.

  3. STEP 03

    Standard (24 business hours)

    Guaranteed response within 24 business hours for planning and non-urgent direction.

Start with the free assessment All tiers run business hours (7 AM–7 PM); weekends and holidays are available at a higher rate. Retainers start at 5 hours a month, and your final retainer hour is always held in reserve for emergencies.

Related services

See the track record behind each seat

FAQ

Frequently asked questions

What clients actually ask before committing to a fractional seat.

What does a fractional CTO or CMO do?

A fractional CTO or CMO provides executive-level technology or marketing leadership part-time: setting strategy and owning outcomes, without the cost of a full-time salary.

Fractional vs. full-time: when does each make sense?

Fractional leadership fits when you need senior judgment and direction but not a full 40-hour week of it, for example during early-stage growth, post-plateau, or the gap between full-time hires. A full-time hire makes more sense once the role needs daily, hands-on ownership at scale.

How many hours a month do I get?

Retainers start at a 5-hour monthly minimum and scale to the cadence your business needs. We size the hours together during your free assessment, so you pay for the leadership you actually use.

Can one person really be both CTO and CMO?

For a small or mid-sized business, yes. One operator covering both seats closes the gap that usually falls between two people. Gabriel Lopez-Seco has a track record on both sides: infrastructure work behind 2,000% revenue growth, and marketing that managed $1M+ per month in paid search.

What happens if I need emergency support?

Retainer engagements always keep your final hour of the month in reserve for emergencies. It isn't available to spend during the cycle, and it rolls over to the next month only when you renew. Pre-purchased hour blocks don't carry this reserve; the retainer is the emergency-ready option.

What does it cost?

Fractional leadership is a monthly retainer, scoped in hour blocks with the response-time tier that fits your business. We discuss exact numbers openly during your free assessment, once we know the seat and cadence, so pricing reflects your actual engagement.

Start here

Fill the seat before the decision can't wait

A short assessment to define the seat and the cadence.

Start with the free assessment

No obligation. A senior operator reviews every submission personally.